Mini Maravillas is a Spanish immersion home daycare that opened in January 2019.
View live site at https://minimaravillasdaycare.com/
Time Frame: 1 month Team: Maria Gomez, Mini Maravillas Founder
My Main Role: UX/UI Designer
My Additional Roles: Project Manager, Content Creator
Tools: Excel, Screenflow and Brandcast
The founder of Mini Maravillas was most concerned with building a customer base for her new business. She expected to enroll a child into her program months after launching her the daycare based off of information she gathered from other daycare owners.
A responsive website in English and Spanish that attracts families and provides basic information they need about Mini Maravillas's services.
Competitive Analysis: I analyzed the pages of four top-reviewed San Francisco based language immersion daycares to identify patterns in the content and features provided and their organization.
Card Sort: A card sorting exercise with 5 participants and a quantitative analysis helped me understand what groupings of content made sense to most people and what content/features weren't necessary.
Information Architecture: I readjusted the cards according to the quantitative analysis forming the information architecture of Mini Maravilla's platform.
Stakeholder Meeting: The founder and I reviewed the information architecture and eliminated information and services she couldn't yet provide as a new business. This helped me narrow down the IA.
Sitemap: I then used Brandcast design studio to create the sitemap that provided me with a functional overview of the site.
Wireframe Sketches: With the information architecture and sitemap set, I sketched various wireframes to visualize the IA.
Design: I developed the sketches further on Brandcast to finalize my design and launch the site.
The founder enrolled a child into her program one week after she opened her daycare! She originally expected the first enrollment to take months.