Monica Guerrero

I'm Moni, a product designer with 8+ years of experience across telecom, fintech, and commerce. I uncover opportunities and shape product direction through design, bringing people together to create experiences that drive customer and business growth.

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Selected work

Four projects from Spectrum, from experience vision to the systems that keep it consistent.

Spectrum Internet hub hero on desktop: When everything just works, with Check availability and Internet plans buttons beside a photo of a mother and daughter on a laptop.
The same Internet hub hero on mobile.

Spectrum

Internet Shopping

Design lead, directing the UX design team

Helping customers understand the value of Spectrum Internet and find the plan that fits them.

Internet conversion lift
+50 bps
Search ad conversion lift
+7 bps
Internet localization attempts
+500 bps
Projected added orders a month
733
  • Experience vision
  • Shopping journey
  • Content partnership

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Savings calculator with Internet, Mobile plan and line selectors, comparing Spectrum Internet plus Mobile at $80 a month with AT&T, T-Mobile and Verizon, and showing year-one savings of $516 to $960.

Spectrum

Navi Savings Calculator

Design lead, directing the partner agency and aligning stakeholders throughout

Bringing an agency-built, interactive savings calculator back into Spectrum's visual design system, so shoppers can compare their own bundle against AT&T, T-Mobile, and Verizon.

Plan calculator deal-click rate
+5%
Converged calculator deal-click rate (directional)
+8%
Shoppers using the plan calculator
+3%
Shoppers using the converged calculator
+6%

A/B tested on spectrum.com. Next version in progress.

  • Creative direction
  • Agency partnership
  • Stakeholder alignment

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Three Spectrum Internet plan cards for 100, 500 and 1000 Mbps, each showing speed, who it suits, price, offers and included features.

Spectrum

Plan Cards

Design lead, directing the UX design team

Learning what people need to choose a plan with confidence, then making Internet, TV, and Mobile cards easier to scan and compare.

Internet card engagement
18.6%
Mobile card engagement
38.7%
TV card engagement
37%

The most engaged content across the Internet and Mobile refresh.

  • User research
  • Information hierarchy
  • Card system

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Spectrum homepage on mobile, headlined Gig speeds for $60 a month, with an address check and shortcuts to Internet and Mobile plans.

Spectrum

Homepage Optimization

Design lead, directing the UX design team

Reimagining the Spectrum.com homepage as a welcoming lobby that helps each visitor find their path to Internet, Mobile, or TV.

Overall conversion lift
+9.7%
Returning visitor conversion lift
+15.8%
Homepage localization attempts
+126 bps
  • Wayfinding
  • Shopping experience

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About

How I work, and what I care about.

Portrait of Monica Guerrero smiling, chin resting on her hand.

At my core, I love making things and bringing ideas to life.

I do my best work where creativity, strategy, and collaboration meet. Over 8+ years in telecom, fintech, and commerce, I've learned that the right direction rarely arrives fully formed. It comes from connecting people, perspectives, and ideas, and from making something early enough that everyone can react to it.

I've chosen to grow as an individual contributor, and I lead through the work itself. I move projects forward quickly, keep design, product, and partners aligned along the way, and lean on testing to show what's working, then iterate from there.

Understand the bigger picture
The customer, the business, the technology, and the people behind the work. The best solutions come from connecting them.
Learn by making
I explore ideas through design, using the making itself to uncover opportunities and ask better questions.
Build on ideas
Creativity is collaborative. I build on different perspectives to find what elevates the work.

How I work with AI

AI is part of how I move fast. I use it to get to tangible ideas sooner, then apply judgment to what's worth keeping.

  • Figma AI
  • Kiro
  • ChatGPT
  • Claude

Everyday tools

  • Figma
  • Adobe Creative Cloud
  • Jira
  • Confluence
  • Monday
  • Notion
  • Adobe Analytics
  • Google Analytics
  • Slack
  • Microsoft Teams
  • Google Workspace

I look forward to the impact we'll create together.

Let's shape what's next.

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